When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened. - John M. RichardsonHere we are, December 9, 2010, and I have finally started to "make it happen" online =). Today, the teaser for my website www.ashleyloren.com went live, and while it may not be much at this very moment, it is definitely the start of something great!
I am so excited to finally start the arduous (yet fun) process for branding and marketing myself via the all powerful internet! With the help of some friends, I hooked up with a great team who is helping me understand all that technical "stuff" behind creating a website. For now, we only have a home page with links to my several social networking sites (on which, of course I need to do some serious work) to try and build the buzz before the album release.
It's crazy how much the music business has changed... We go from a major label dominated industry with budgets galore, and dedicated time to the building of an artists empire, hours of non-stop marketing work and immense amounts of money spent by the label on the brand of a budding pop-star, to the need for something far more individual/entrepreneurial on part of the artist.
Nowadays, the artist needs to create their own destiny, build their own empire and MAKE IT HAPPEN for themselves. I embrace that! It is up to us, those who have the drive and courage to follow their dreams (and it does take courage, people!) to create our own brand, entice new fans and build up our fan-base via Live performances and appearances, and even more-so online (twitter, youtube, blog, facebook, etc...) With the support of the masses on your side, nothing can stop you!
So, in short... if you have a dream... don't be afraid, be your on advocate and MAKE IT HAPPEN PEOPLE!
More to come...