Thursday, December 9, 2010

Make It Happen:

Hey Everyone!

When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened. - John M. Richardson
Here we are, December 9, 2010, and I have finally started to "make it happen" online =). Today, the teaser for my website went live, and while it may not be much at this very moment, it is definitely the start of something great! 

I am so excited to finally start the arduous (yet fun) process for branding and marketing myself via the all powerful internet! With the help of some friends, I hooked up with a great team who is helping me understand all that technical "stuff" behind creating a website. For now, we only have a home page with links to my several social networking sites (on which, of course I need to do some serious work) to try and build the buzz before the album release.

It's crazy how much the music business has changed... We go from a major label dominated industry with budgets galore, and dedicated time to the building of an artists empire, hours of non-stop marketing work and immense amounts of money spent by the label on the brand of a budding pop-star, to the need for something far more individual/entrepreneurial on part of the artist. 

Nowadays, the artist needs to create their own destiny, build their own empire and MAKE IT HAPPEN for themselves. I embrace that! It is up to us, those who have the drive and courage to follow their dreams (and it does take courage, people!) to create our own brand, entice new fans and build up our fan-base via Live performances and appearances, and even more-so online (twitter, youtube, blog, facebook, etc...) With the support of the masses on your side, nothing can stop you! 

So, in short... if you have a dream... don't be afraid, be your on advocate and MAKE IT HAPPEN PEOPLE!

More to come... 


Tuesday, September 21, 2010

Hot to Trot NY Military Benefit

Hey again everyone!

I am honored to take part in this event on October 2, 2010 in honor of our amazing troops, out protecting both our country and our core values every single day. I love each and every one of you and hope that my participation in this event will demonstrate even a small portion of my gratitude. 

Thank You, Thank You, Thank You.


 In a Star Studded Event, the American Airpower Museum, Watering Seeds Organization, and Soldier Water Foundation Come Together to Demonstrate Support for America’s Armed Forces
The Watering Seeds Organization (WSO), Aim High Events and Marketing, and the Soldier Water Foundation are organizing the “Hot to Trot” NY Military Benefit (, to be held at the prestigious American Air Power Museum located at Republic Airport onSaturday, October 2, 2010 from 6:00pm – 12:00am. 
 We invite you to join us at the American Airpower Museum for a celebration of music, entertainment, and aviation.  The purpose of this event is to preserve aviation history, raise vitally needed funds for construction of the WSOAdaptive Sports Complex for Wounded Warriors located in Houston, TX, send care packages to our Troops, and to facilitate programs for the Soldier Water Foundation.  Additionally, we recognize the importance of honoring our country while addressing and promoting the independence and rehabilitation of our Wounded Warriors who have sacrificed their lives to protect our liberties and freedoms we enjoy every day in America.   
A LIVE BROADCAST from the Middle East will be presented at “Hot to Trot” NY by the 4th Joint Communications Squadron out of MacDill Air Forcebase in Tampa, Florida.  They will be using a C-130 Aircraft as a deployment platform to showcase their skills and to create an unimaginable experience for“Hot to Trot” NY guests to demonstrate support by interacting with our Troops on a downrange base in real time!
Presiding over “Hot to Trot” NY will be model/ actress, Maxim Magazine’s top 100 Women, Bonnie-Jill Laflin, and the Sweethearts for Soldiers.  The Sweethearts are a non-profit organization comprised of former NFL/ NBA cheerleaders and dancers around the U.S. who have a strong passion for supporting our Military.  The mission of the Sweethearts is to help raise morale and bring a touch of home to the brave men and women fighting for our freedoms.  They will be on hand signing calendars and performing throughout the night.
The night will feature live entertainment from Monarch recording artists, Roy Hamilton III, Roy Hamilton Jr., and Tamra Keenan.  There will also be special performances by Island Def Jam’s Ashley Loren, Charles Jones ofDream Girls, The King Cobras’ Blues Band, 17-Piece Northport Jazz Band, and DJ Short-e.  This show promises to be exciting, exhilarating, and uplifting for the brave men & women of our Armed Forces!
Also in attendance will be the Warbird Pinup Girls, who will be participating in live photo shoots, serving drinks, and interacting with “Hot to Trot” NYguests.  The Pinup Girls will be on hand with their calendars and the fashions will be provided by Cockpit USA.
“Hot to Trot” NY will be  giving all patriots, young and old, the opportunity to enjoy an evening with celebrities, entertainment, unique performances, dancing, delicious foods, spirits, and an auction presented with a vintage, 1940s upscale USO club feel.
As a high profile cocktail event, attendees will have the unique opportunity to spend a magical night among authentic vintage World War II aircraft such as the famous P-51 Mustang, F4U Corsair, P-40 Warhawk, P-47 Thunderbolt and the B-25 Mitchell bomber.  Flight experiences will be available in select aircraft which benefit the American Airpower Museum, a 501(c)(3) non-profit museum, and the only place where “history flies” in the tri-state area.
Guests will also experience select hosted and non-hosted bars, great music, an incredible variety of food themed as a “Taste of WWII History,” coordinated by the Northport Tasting Room, featuring American, European and Pacific cuisine, celebrities, entertainment and unique auction items.
An evening that is sure to not disappoint, come out for a once-in-a-lifetime opportunity to meet and greet celebrity guests and support our troops.  For more information, please visit
Free admittance with Valid Military ID
To RSVP or ticketing information, please contact:
Jim Pera, Aim High Events & Marketing, at 661-714-9781
For Media Inquiries, please contact:
Kayo Anderson at

Headshots 2010

Hey Guys!
It’s nearing the end of September and we are preparing for the fall (my favorite season!). As the leaves are getting ready to turn, I’ve decided to do the same! Naww… just kidding. Well, not really because I am turning over some leaves of my own, getting back to my roots… theater. 
As you know, I began my career in Musical Theater at the age of six, and I will always have a passion for it. I love to act and I love to sing! I have appeared in a few feature films and have also been in numerous community and regional theater productions over the years. That being said… I needed new headshots for some potentially great opportunities in NYC (Theater/Film/TV) with some great agents that may be coming my way this year. *fingers crossed*
Here are the first few… more to come! Check it out!
Let me know what you think!
Much Love!


Saturday, September 4, 2010

Hey Guys!

Let me introduce myself.
My name is Ashley... Ashley Loren.

I sing. I act. I write. I love. I dream.
Music is my passion and I am working hard at making my dreams a reality. You may have seen me on Season 8 of American Idol (Ashley Anderson), but I currently have a major label record deal with Island Def Jam Recordings!!
Follow me for updates on my career as well as posts of life’s random moments. Gimme some love, and check back for details! Much Love!